Chicago, Illinois
Bazaar Identity Design
Challenge: Create a visual identity system for a funky and luxurious home decor shop
Year
2023
This branding exercise was done as a practice with the help of a branding prompt Instagram account titled @theglowandgrowclub. Prompts are posted bi-weekly and I decided I wanted to get more involved in the design community.
Bazaar is a luxury shop that sells funky home decor and other very giftable artsy things. I tried to strike a balance between luxurious and spontaneous/fun.
Final Visual Identity
Moodboard & Sketches
Brand Application
Main Takeaways
This was my last passion project of 2023 and one I'm actually really proud of. The biggest challenge was having a luxury feel while still being whimsical and fun.