The Brickago Project Branding
Challenge: Design brand identity & website for Lego donation
non-profit in the city of Chicago.
Year
2025
Brickago collects donated Lego sets from all over the city of Chicago, packages them up, and donates them to kids in need.
I knew I had to incorporate the Minifigure head into the logo itself. There was a balance I had to strike with the amount of Chicago iconography which is why I invoked that in the red & blue color palette instead.
Early Logo Iterations
A lot of Chicago iconography was floating around in the beginning. The Brick was also a frequent idea I played around with.
Website
I designed a one-page site to keep things simple in terms of scheduling drop-offs & pick-ups.
Collateral
Featured on the News
I really enjoy working on projects that I know will have a positive impact on local communities. The Brickago Project is definitely one of them.