The Brickago Project Branding
Challenge: Design brand identity & website for Lego donation
non-profit in the city of Chicago.
Year
2025
Brickago collects donated LEGO sets from all over the city of Chicago, packages them up, and donates them to kids in need.
I knew I had to incorporate the Minifigure head into the logo itself. There was a balance I had to strike with the amount of Chicago iconography which is why I invoked that in the red & blue color palette instead.
Early Logo Iterations
A lot of Chicago iconography was floating around in the beginning. The Brick was also a frequent idea I played around with.
Website
I designed a one-page site to keep things simple in terms of scheduling drop-offs & pick-ups.
Event Collateral
Socials
Packaging Design
Packaging played a key role in creating a cohesive, personalized Brickago experience for the kids receiving donated LEGO bricks. I infused the brand personality I helped develop into every side of the box, ensuring the unboxing felt fun, welcoming, and authentically Brickago.
Featured on the News
Main Takeaways
I really enjoy working on projects that I know will have a positive impact on local communities. The Brickago Project is definitely one of them.