The Brickago
Project Branding
CLIENT
The Brickago Project
YEAR
2025
ROLE
Designer
The Brickago Project collects donated LEGO sets from all over the city of Chicago, packages them up, and donates them to kids in need.
Challenge: Design brand identity & website for Lego donation non-profit in the city of Chicago.
I knew I had to incorporate the Minifigure head into the logo itself. There was a balance I had to strike with the amount of Chicago iconography which is why I invoked that in the red & blue color palette instead.
Early Logo Iterations
A lot of Chicago iconography was floating around in the beginning. The Brick was also a frequent idea I played around with.
Website
I designed a one-page site to keep things simple in terms of scheduling drop-offs & pick-ups.
Event Collateral
Socials
Packaging Design
Packaging played a key role in creating a cohesive, personalized Brickago experience for the kids receiving donated LEGO bricks. I infused the brand personality I helped develop into every side of the box, ensuring the unboxing felt fun, welcoming, and authentically Brickago.
Featured on the News
Main Takeaways
I really enjoy working on projects that I know will have a positive impact on local communities. The Brickago Project is definitely one of them.