Chicago, Illinois
The Boba Identity Design
Challenge: Create a visual identity system for fun boba brand.
Year
2024
This branding exercise was done as a practice with the help of a branding prompt Instagram account titled @theglowandgrowclub. Prompts are posted bi-weekly and I decided I wanted to get more involved in the design community.
The Boba is a bubble tea business with a physical location and products on store shelves. The logo mark type was done by hand which was really fun.
Final Visual Identity
Sketches
Billboard Illustrations
Brand Application
Main Takeaways
This was my first passion project of 2024 and I think it was a great one to start the new year. For one, I really enjoyed incorporating a bit more illustration work to the advertisements.