The Boba
Identity Design

CLIENT
Fairway Club

YEAR
2024

ROLE
Designer

This branding exercise was done as a practice with the help of a branding prompt Instagram account titled @theglowandgrowclub. Prompts are posted bi-weekly and I decided I wanted to get more involved in the design community.

Challenge: Create a visual identity system for fun boba brand.

Sketches

Advertisement Illustrations

Brand Application

This was my first passion project of 2024 and I think it was a great one to start the new year. For one, I really enjoyed incorporating a bit more illustration work in the advertisements.

Main Takeaways

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