Chicago, Illinois
Choose Chicago Campaign
As part of my experience at HausCo, I had the chance of working on various clients in the non-profit, tourism, food retail, and ride share space. In this specific project, I assisted with the creation of 7 advertisements for Chicago neighborhoods, specifically ones with various cultural focuses.
Challenge: Assist in the creation of billboard advertisements in order to promote tourism in 7 distinct Chicago neighborhoods.
Year
2023
I had to strictly adhere to Choose Chicago’s brand guidelines in regards to color and type. However, I did have freedom in choosing imagery which was fun.
Final Deliverables
Main Takeaways
It was really satisfying to see the work out in the wild. It was also really engaging to present drafts to the client in the form of a deck. This allowed me to garner feedback in a really effective manner!