Choose Chicago
Tourism Campaign

ROLE
Design Intern

CLIENT
Choose Chicago

YEAR
2023

Choose Chicago is the official destination marketing organization for Chicago, Illinois. Their mission is to bring regional, national and international business and leisure visitors to Chicago for the economic benefit of the City, the community and our membership.

Challenge: Assist in the creation of billboard advertisements in order to promote tourism in 7 distinct Chicago neighborhoods.

CC_Neighborhood_JCD_OOH_Billboards_BRONZEVILLE02_324x1044 copy.png

CC_Neighborhood_JCD_OOH_Billboards_CHINATOWN_324x1044.png

CC_Neighborhood_JCD_OOH_Billboards_HYDE_PARK_324x1044.png

CC_Neighborhood_JCD_OOH_Billboards_HUMBOLT_PARK_324x1044.png

CC_Neighborhood_JCD_OOH_Billboards_PILSEN_324x1044 copy.png

CC_Neighborhood_JCD_OOH_Billboards_LITTLE_VILLAGE_324x1044.png

CC_Neighborhood_JCD_OOH_Billboards_PULLMAN_324x1044.png

It was really satisfying to see the work out in the wild. It was also really engaging to present drafts to the client in the form of a deck. This allowed me to garner feedback in a really effective manner!

Choose ChicagoTourism Campaign

Main Takeaways

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Choose Chicago
Tourism Campaign