Choose Chicago Campaign
Challenge: Assist in the creation of billboard advertisements in order to promote tourism in 7 distinct Chicago neighborhoods.
Year
2023
Choose Chicago is the official destination marketing organization for Chicago, Illinois. Their mission is to bring regional, national and international business and leisure visitors to Chicago for the economic benefit of the City, the community and our membership.
I had to strictly adhere to Choose Chicago’s brand guidelines in regards to color and type. However, I did have freedom in choosing imagery which was fun.
Final Deliverables
It was really satisfying to see the work out in the wild. It was also really engaging to present drafts to the client in the form of a deck. This allowed me to garner feedback in a really effective manner!